PYS60 Essay Example | Topics and Well Written Essays - 1500 words

PYS60 - Essay Example Python is based on C and will heavily rely on the C libraries that can be imported, though it has a perfect fit with UNIX, POSIX and Linux languages. The program was developed in 1991 by Rossums van Guido based on lessons that he had leant in the course of operating system support and language processes (Scheibe and Tuulos, 2). The main advantage of the language is that it is an open system that offers access to Operating System (OS) services making it possible to create and develop high level solutions based on other already built programs. As such, the program allows a perfect integration with existing applications or programs and perfect processing all together. Some of the features that make the program the choice for many include its security, dynamism, portability, ease of interpretation, multithread, robustness among others. This explains the high performance of mobile phones that use Python, such as the Nokia N97 in image stabilization and improved processor performance to ha ndle AR applications with at a high degree  of  fineness. Python uses in mobile devices Today, as development of the digital gadgets increases, mobile phone penetration has increased tremendously in the last one decade. Currently, there is over 50% penetration around the globe, a figure estimated to hit 70% mark by 2010 (Kerr, Thinyane & Foster, 80). As a result, the power of mobile phone hardware has improved in power and usability, which calls for the robust interfaces to complement mobile phone hardware. The mobile phone usability and speeds depend on its processor with faster processors allowing high speed image processing, which is closely related to a variety of other services. These services  include  the ability to detect motions, high speed processing during mobile games and improvement of  processor speeds when handling  demanding applications. Consequently, most phones built on Symbian OS series 60 have the ability to clock a speed of 434MHz, a good example be ing Nokia N97 and some PC’s that can clock a 1GHz speed (Kerr, Thinyane & Foster, 80). The major advantage of Python use in mobile phone platforms is its ability to ensure powerful Augmented Reality (AR) applications. Development of applications is usually a complex task. However, the use of Python as the main language has proved to make the process much easier. Smartphones are today powerful enough to run AR applications and have the ability to undertake threaded processing and have the needed hardware resources, which include connectivity capability and inbuilt cameras. As a result, Python is the best programming language to addresses the development issues that are usually complex in mobile programming when integrated with the mobile software platform (Kerr, Thinyane & Foster, 80). In other words, in mobile phones, Python readily supports object-oriented programming, multiple inheritances, name spaces among other flexible language properties and offers a high level integra ted language despite its simple structure (Soares, 3). Python use in mobile platforms has improved due to the ability to speed up and make simple Virtual Reality (VR) and AR processes in all desktop applications. For instance in the recent development, Nokia Company imported Python to their Symbian OS for the S60 platform (PyS60), an approach that made it possible to extend by C++ and offer the right of access to the S60 native features. The main advantage of the

The global economy where aviation industry was severely hit

The global economy where aviation industry was severely hit The year 2007 saw a downturn in the global economy where aviation industry was severely hit by fall in air traffic. While airlines were struggling with declining profits, the complicacy of the operations in the aviation continued to bother airlines throughout the world with Cathay pacific being no exception. The crisis challenged the efficient business model of Cathay pacific which was ranked as the best airline of year in 2006. Robert Taylor was dealing with inventory operations and following are the issues that have to be taken into account: Inventory holding cost: Minimizing the holding cost was one of the most critical issues faced by the Cathay Pacific. Because of the convoluted nature of spare parts, it was not feasible to meet the demands of all the aircrafts. Given the fact that Cathay pacific has over 120 wide body jets  [1]  comprising of airbus and Boeing planes, it was very difficult to fulfill the requirements of all the aircraft at the right time. As a result the airlines could lose its significant business and in order to avoid those situations, Robert can work on the timely routine checks of the aircrafts. This will enable the firm to come up with a more detailed data on requirement of the spare parts (repairable, rotable etc.) Buffer stock Just in time: Initially the airlines incorporated the buffer stock management to meet the demand in the optimal time. But they still encountered several situations where a certain part was not available. It accounted for additional cost for Cathay pacific to set the buffer stock and also the spare parts in the distribution center was occupying a lot of space. Later the firm also tried to implement the Japanese model called just in time which works well in sectors like retail and manufacturing. But the airline industry is all together a different scenario where an airline canà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t afford to wait for the spare part during the last minute check when the flight is scheduled to depart. This will eventually cause the further delay of flight and degrade the passengers experience of flying with an airline. Reduce lead time: The rationalization of supply chain in the airline industry allowed the OEMs to monopolize the entire market. Irrespective of the demands, it is very difficult for the airlines to reduce their supplier lead time. Any reduction in lead time like suppliers or the transportation can help an airline to fix the problem in the stipulated time frame. Decreasing lead time of different supply chain components can increase supply reliability and help the firm to work in an efficient manner. On the other hand there are certain issues that have to be taken into account for the procurement (Paul Barwell): Switching costs: The spare parts can be classified in two criteria i.e. critical and non-critical parts. The complicity of the critical parts restricted Cathay pacific to switch suppliers because of the costs associated with switching. Also relying on the new supplier for the complicated parts was very difficult for Cathay pacific. On the other hand it had over 200 suppliers for the non-critical parts which required much of resources (time and money) to maintain the relationship. Forecasting: Although Cathay pacific collaborated with other airlines to enhance exchange of information with respect to suppliers list and parts availability, it wasnà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t able to reduce its obsolete inventory by 100%. With the implementation of one platform that will help the airline to develop a supply management cycle to optimize supplier selection and collaboration improvement, the forecasting can be much accurate to meet the demands in time. At the same time, the platform should be able to generate real time data with its collaborators and suppliers through online communication. What is Cathay Pacific purchasing power in aviation spare parts procurement? What are the possible alternatives for improvements in the procurement process? Ans: Being ranked as the best airline in 2006, Cathay pacific was able to gain certain purchasing power in aviation spare parts procurement which is: Strategic sourcing: Cross functional teams at Cathay pacific helped in gaining leverage on purchasing by applying a systematic process of reducing the cost of spare parts purchased from different vendors. This process is evident from exhibit 5 where it simplified the complicated process of sourcing and procurement. This process gave an edge to Cathay pacific in monitoring, evaluating and managing relationships with suppliers to ensure operational effectiveness. With its implementation, the airline was able to leverage purchasing power across different divisions and negotiate favorable prices with the suppliers. Strategic sourcing also focused to consolidate the suppliers database and chose the preferred ones. Aeroxchange system: Development of a collaborated supply chain system to expand the sharing and exchange of information (Spare parts availability and suppliers list) with different airlines gave an advantage to Cathay Pacific to select a supplier from the huge database. After its launch in 2000, technological advancement in Aeroxhange made this system capable of doing numerous tasks which helped the airlines to be more effective in their procurement. E.g.: In 2001, Aeroxchange launched its e-procurement platform to integrate the partners for quote management and also it incorporated the service order management in 2005  [2]  . Although Cathay pacific invested a lot of time and money to improve their procurement, there are still many rooms for the advancement in their processes. The history of Cathay pacific (obtained from case study) says that they have always tried to lock the deals with the airlines and individual suppliers to enhance their procurement process. On the other hand, one point that should have been taken into account was establishing strategic alliances with the manufacturers (Boeing and Airbus) for the procurement activities. An alliance where manufacturers should focus on the materials management and help Cathay pacific to focus on core business activities. The integrated alliance with Boeing and airbus services will help to achieve greater transparency and efficiency in the resource operations. These services are acquired by most of the big players in the market like Delta airlines and Singapore airlines where they succeeded in generating good revenues by focusing on their core activities   [3]  . The other alternative for improvement is to reward the suppliers to suggest the cost saving ideas. This will help the airline to develop a sense of competition among suppliers for developing a sustainable and cost effective model for procurement which will eventually result in increasing the productivity of the fleet. What are the advantages disadvantages for Cathay Pacific to use third party logistics (3PL) partners for their repair management and logistics management? What are the criteria for Cathay Pacific to choose her 3PL partners for repair management logistics management? Ans: Advantages: Economy of scale and economy of scope: The major outcome for firms to switch to 3PL is the value they will generate from economy of scale which means Cathay pacific will have the advantage of large truck fleets and warehouses. At the same time, it can enjoy the benefit of economy of scope by reducing costs and boosting the net value of airline. The benefits of these economies are attained depending on the type of 3PL partner (e.g. IT based or component based). Secondly these benefits can help the logistics to work effectively and efficiently which will also enhance the repair management by providing access to right spare part at the right time. Capital investment: Outsourcing logistics and repair activities can help Cathay pacific to save cost and hence reduce financial risks. Assets required in establishing distribution centers and networks normally need a huge sum of money that encompasses financial risks and hence by outsourcing, these risks can be spread to 3PL partners. Once the hedging of risk in complicated processes is done, airlines can focus more on their core activities. Cost effectiveness: To perform the activities of repair and logistics managers, Cathay pacific pays millions of dollars to labors. However outsourcing these activities will result in saving the capital which can be spent on further expansion of the airline. Disadvantages: Loss of control: Outsourcing 3PL partners will lead to loss of hold and control over their logistics and repair activities. The transparency in these networks would diminish to great extent and may lead to underperformance. Discontinuity of services: There could be some sort of reasons on the 3PL partner side which could lead in discontinuity in their services. At the end of the day, the contract and law forces the 3PL to pay the compensation of loss but that wouldnà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t help an airline to continue the service efficiently during the specific time. Difference of opinion: The opinion differences between client and 3PL partners can hinder the service of an airline whose fortune is derived from the time where every minute delay incurs a cost. On the other hand, it will certainly be a roadblock for the further expansion of the airline. Criteria for choosing 3PL partner: Formation of a team: While choosing a 3PL for logistic and repair management, cross functional team should be made from different divisions of an airline such as inventory management, control, quality testing etc. Forming a cross functional team will help Cathay pacific to choose the 3PL provider that meets their requirements. Objective setting: The objective setting will depend on the requirement of an airline such as cost cutting and focusing on core competencies. Once the firm has set its objectives, it is easy to select a 3PL provider that will best suit the needs Service availability: Based on the needs and objectives of an airline, the next and most important step is to shortlist the 3PL providers who provide those services. Given the fact that logistic and repair management are the core activities that defines the performance of an airlines carrier, the cross functional team should consider all minor and major aspects to close the deal.

What Is The Bible? Essay -- Religion Bible

The Bible is the most significant book in the history of civilization. In the context of Jewish history, the Bible’s impact on politics, history, and religion is without comparison. Along with establishing the covenant-based legitimacy of the Jewish people and their history, the Bible’s political impact is exemplified through prophetic politics, the power of kings, and the effects of political authority. Biblical archeology has discovered biblical structures which supports the historical validity of the Bible. The Bible’s effect on history, politics, and religion has shaped the world we live in today. In order to comprehend the level of significance the Bible represents, one must systematically break down the structure of the Bible. Religious writings of both Judaism and Christianity compose the Bible and are dependant on the religious traditions of a specific denomination. In the context of Judaism, Tanakh is the Hebrew name of the Bible composed by the three parts of the Hebrew Bible: the Torah, Nevi’im, and Ketuvim. The Torah includes the â€Å"Five Books† of Moses which establishes God’s covenant with the Jews. The Nevi’im discusses the division of the two kingdoms, Israel and Judah, and acknowledges different prophets. The Ketuvim is composed of poetry, writings, and the stories of Jewish prophets. The books written after the Hebrew Bible, referred to as The New Testament by Christians, contain the accounts of Jesus and his disciples. The New Testament plays a central role in Christianity just as the Hebrew Bible, or commonly referred to as the Old Testament, provides the foundation for Judaism. The first book of the Bible, Genesis, sets the framework in which Judaism is rooted. Genesis is vital to the religio... ...ness of the Jewish People in accordance to their covenant with God. The Bible also legitimizes the Holy Land belonging to the Children of Israel while establishing Judaism as a Mosaic religion. The Bible provides the basis for Halakha, a corner stone in Judaism. Along with the Old Testament, the Bible plays a prominent role in the development of Christianity. The Gospels of the New Testament assert Christian ideologies and values which clearly be seen influencing the Western world today. Not only did the Bible affirm Judaism and Christianity, it gave a glimpse into the earliest form of politics in the ancient world. Archeology has advantageously legitimized the historical accuracy of the Bible by producing evidence that coincides with the Bible’s narratives. The Bible will continue to play an important role in society as it will continue to shape civilization.

Bullying Essay Essay

Bullying is when someone causes verbal, social, cyber, or physical harm to another; this is an often repeated and habitual behavior. A victim of bullying often socially lower than the bully and is less powerful. Reasons for such behaviour can include differences in race, class, sex, age and ability. Bullying can cause lots of emotional pain to the victim and change the way they feel, think, or act. Victims of bullying are between 2 to 9 times more likely to consider suicide than non-victims according to studies by Yale University. In this paper, I will discuss the effects of bullying, the bully’s point of view and how we can join together to eliminate bullying once and for all. Most people who get bullied are too scared to fight back. They give the bully the reaction he or she wants and the bully is encouraged to continue what he/she is doing. We need to stand up to bullies although this may seem terrifying. We need to build up the courage. Students need to be educated on bullying. Studies show that more than half the people in Canada don’t stand up to bullying and 80% have been bystanders at one point or another. The only way to stop bullying is to work together even if you are not a victim because you may be next. Many people bully other either knowingly or unknowingly. Putting other people down helps bullies feel better about themselves. This is because they have probably been victims of bullying themselves. Lowering others’ self esteem boosts theirs and makes them feel less miserable. This is not a very good method to boost your self-esteem and bullies don’t feel better for long. At least one in three adolescents in Canada have reported being bullied recently. Bullying has adverse effects on victims in terms of health and self esteem. Victims may not want to go to school and, if they do, may not be able to focus as a result of depression. Bullying is very harmful to the mind and if it becomes a long-term thing it may even lead to suicidal thoughts. If youngsters aren’t taught about bullying, they may not know how to fight back and fall into deep depression. Even worse, they could become  bullies. In this essay, I have analyzed the harmful effects bullying can have, why bullying happens and how it can be avoided. It is a big deal to make others feel small.

The goal of improving our educational system for the benefit

If there is one thing that binds all our readings together, it is the goal of improving our educational system for the benefit of our student and their future. Despite the debates actively taking place and the battles educational institutions are fighting for, there remains a consensus, a middle ground where all can meet and be in agreement. And that is the drive towards developing our children into the best individuals they can possibly be, ready to take on bigger and more challenging roles in the future.This development starts the moment life breathes into a child. This continues as he or she grows and matures. But we do not expect all children to develop at the same time, in the same manner, at the same pace, because as Tanner (1978) pointed out, children possess a â€Å"tempo of growth,† meaning, some â€Å"play out their growth andante, others allegro, a few lentissimo† (cited in Hetherington and Parke, 1993, p. 90).This fact led me to assess what theorist Vygotsky termed as â€Å"zone of proximal development† or ZPD in the playground and in my host teacher’s classroom to explore the â€Å"distance between the actual development level† of students as determined by their â€Å"independent problem solving and the level of potential development as determined† by their â€Å"problem solving under adult supervision or in collaboration with more capable peers† (cited in Thomas, 2000, pp. 308-309). Since Vygotsky focused on cognitive and mental development in exploring children’s ZPD, my research will explore the physical signs of development by which students manifest ZPD.My observation started with kids in the playground. I watched as a group of children played – chasing each other, climbing poles, taking slides, swinging and running around, jumping in ropes, and exhibiting tons of energy.   I noticed their bodies are small and fragile, yet they are very strong and eager to engage in active and ti reless play. I picked two kids to talk to; one was a nine-year old boy, 4’9† tall and 110 lbs. heavy, and the other was a girl about the same age, 4’7† in height and appears relatively thin for her age. Both are actively engaged in playing with their friends, but differ in backgrounds, maturity, and level of reasoning and thinking.The girl came from humble roots, with only a relative to take care of her. I noticed a level of sincerity, maturity, and truthfulness for her age. She said she prefers studying more than playing because she regards education as a stepping stone to fulfill her dream of improving her family’s life. On the other hand, the boy came from an affluent family. As I was talking to him, I noticed that his mind was not in our conversation, as he continuously gazed at his playmates showing uninterested to my queries. He claimed he prefers playing than studying because he usually achieves the fun he wants in the playground and not in th e classroom.My journey in exploring children’s ZPD led me to my host teacher’s class in Laggard High School. Before the first period, Earth Science, I was introduced to the class and the students welcomed me with subtle smiles and greetings. I immediately took note of their different body structures that ranged from thin to big, but majority were of the normal structure for their age. My host teacher started the discussion with a recap of the previous lesson. This was her strategy to get students’ attention, at the same time, gauge the memory and knowledge of her students.She connected the previous topic with the lesson for the day for them to easily follow the discussion and thus, a smooth transition of topics. The students cooperated as they listened attentively to what she was saying. However, she disliked this silence because she wants her students to participate in the discussion by actively reciting or raising a question or clarification. Thus, she encoura ged them to raise their hand if they think and feel like they cannot follow what she was saying or they simply want to add or say something to the class. And so some students started raising their hands and stood up. One student seated at the back waved at her and asked her to repeat what she just said because this student did not hear clearly what the teacher said; another persistently raised her hand and called out to her, supplementing the discussion with some of her thoughts and ideas.Furthermore, my host teacher encouraged a collaborative style of learning, in which a student will assist another student in understanding the lessons. Not only does help come from my host teacher and her assistant teacher, but also from students themselves. The more capable students moved out from their chairs to go to their less capable classmates. They started opening their notes and engaged in chit-chats. One even pretended she was the teacher and went in front of the class to make a point. Ano ther used his forefinger to stress important facts in his notes at the same time made use of hand gestures to express himself. Others, who were being taught, simply nodded in agreement and thanked the more capable classmates for tutoring. This was a clear evidence of scaffolding or adjusting or modifying the kind and amount of support given to the students that is best fitted to their level of development (Hetherington and Parke, 1993, p.333).My host teacher, aware that her students have varied levels of knowledge absorption and mental capacity, modified the support she gives to the class by letting more capable students assist less capable ones, since she knows she cannot focus on each one of them. This allows the more capable students to share their knowledge and the less capable students to cope up with and follow the lessons, thus a harmonious classroom environment is encouraged and a uniform level of development is reached. Moreover, as I stayed longer in the classroom, I reali zed that students demonstrated ZPD only with the people they trust and respect.While some called my assistance, others still regarded me as an outsider and hesitated to ask for my help. I found this claim more evident in the next session, as some students grew noisy and unruly. With just one stern look or a thumbs-down signal from my host teacher and every single mouth shuts up. Therefore, for all students to reach the desired ZPD, more capable students, who possess the ability to solve problems on their own and with the help of their teacher, should help out those who cannot solve problems independently. Also, for ZPD to take effect, trust and respect should primarily be established.ZPD comes with time and effort. We can gauge students’ ZPD by their physical activeness either in the playground or in the classroom, as they energetically play with their playmates, and raise their hands in recitation or use hand gestures in expressing themselves, respectively. The physical deve lopment of one child does not rest solely on his or her height or weight, as both the two kids in the playground and the students in the classroom exhibited activeness and flexibility in their own ways.Furthermore, less physical development in children does not mean less emotional and cognitive development, as evident in the girl who demonstrated more maturity and intelligence in answering my queries, and the more capable students, of normal body structures, who established more knowledge and problem solving skills. In addition, the environment where a child grows up or lives in with creates a huge impact on his or her development, as manifested by the simple beginnings of the girl who valued education more than anything else, the affluent upbringing of the boy who considered playing as more important than studying, and the students in the classroom, taught by their teacher to value collaboration in learning.Although these are little signs of children’s physical development, these are significant indicators that will lead them to develop socially in their dealings with their parents, classmates, teachers, friends, and neighbors; emotionally in facing life and its situations maturely; and cognitively with a deep understanding of things and problem solving techniques. My research can help parents realize that they should give their children enough freedom to have fun and enjoy their childhood, but at the same time, instill the value of education. Teachers, too, can benefit from my research, in that they should encourage peer collaboration in the classroom for students to express themselves physically and cognitively. Learning about students’ ZPD is one way educational institutions can help guarantee that knowledge, critical thinking, and problem solving, are imparted in our students, thus the goal of developing our children into the best individuals they can possibly be, is realized.ReferencesHetherington, E.M. and Parke, R. (1993). Child Psycholog y: A contemporary viewpoint(4th ed.). New York: McGraw-Hill, Inc.Thomas, R.M. (2000). Comparing theories of child development (5th ed.). California:Wadsworth/Thomson Learning.

Free Essays on My Papas Waltz

My Papa's Waltz The first paragraph of this poem leads us into a not so dulcet world of a young boy who is being abused by his drunken father. With a wretched smell of alcohol that reeks throughout the closed, and an intense atmosphere which surrounds the boy and his father, the little boy hanging on to his abusive father like an eternal flame in deep depths of hell. A young mind can do no more than take the abuse from his abusive father, swallow it in and hope that one day it will disappear like a bad dream. A dreamlike experience that was buried under a stone for depths of time. The everlasting fight with fire swept away throughout the mother’s kitchen as she stood there barely making any contribution to my nightmare. Her appearance was soothing but handicapped, my cry for help turned into wishful thinking as did hers. Her distant cries only came about in bits and pieces as my father and I waltzed away throughout the kitchen with the fire sweeping through on each end of the fist. The soft and tender touches that were my father’s hands at one time turned into a heavy knife that was my bloody nemesis. Sharp and effective, the knife left love marks all over my skinny wrists as I swallowed the pain and hung on to my father like death. Incoherent and foreign, my papa came out swinging as he waltzed me into darkness, every wrong step made by him was just as effective as all the right moves he has made. My loyalty and love to papa is buried under a stone the same way a lost love is buried in depths of time. Sparkle, sparkle the boys love cannot be erased. I only wish you knew what you did as you waltzed me off to my room only so I can disappear on a red like pillow.... Free Essays on My Papa's Waltz Free Essays on My Papa's Waltz My Papa's Waltz The first paragraph of this poem leads us into a not so dulcet world of a young boy who is being abused by his drunken father. With a wretched smell of alcohol that reeks throughout the closed, and an intense atmosphere which surrounds the boy and his father, the little boy hanging on to his abusive father like an eternal flame in deep depths of hell. A young mind can do no more than take the abuse from his abusive father, swallow it in and hope that one day it will disappear like a bad dream. A dreamlike experience that was buried under a stone for depths of time. The everlasting fight with fire swept away throughout the mother’s kitchen as she stood there barely making any contribution to my nightmare. Her appearance was soothing but handicapped, my cry for help turned into wishful thinking as did hers. Her distant cries only came about in bits and pieces as my father and I waltzed away throughout the kitchen with the fire sweeping through on each end of the fist. The soft and tender touches that were my father’s hands at one time turned into a heavy knife that was my bloody nemesis. Sharp and effective, the knife left love marks all over my skinny wrists as I swallowed the pain and hung on to my father like death. Incoherent and foreign, my papa came out swinging as he waltzed me into darkness, every wrong step made by him was just as effective as all the right moves he has made. My loyalty and love to papa is buried under a stone the same way a lost love is buried in depths of time. Sparkle, sparkle the boys love cannot be erased. I only wish you knew what you did as you waltzed me off to my room only so I can disappear on a red like pillow....

Security Technology Evaluation of Bank Solutions

Security Technology Evaluation of Bank Solutions Introduction Maintenance of data security in banks is vital. Agency’s Disaster Recovery/Business Continuity Plan is needed to proceed with this process. This plan allows some parts of the business to continue operating without interruptions to the customers. CSIA 485 case study presents the failure in ensuring data safety with regard to handling of storage tapes.Advertising We will write a custom report sample on Security Technology Evaluation of Bank Solutions specifically for you for only $16.05 $11/page Learn More The system in use limits on accountability and credibility of data security. The plan which is used in CSIA 485 involves the development of information security policy, standard backup procedures, network design, information detection systems and various encryption methods. In the case of CSIA 485, there was a failure in system update. Such an incident was caused by some technical issues, which shows that the participants of the critical plan did not have adequate training on the means of using DRBCPs (National Institute of Standards and Technology, 2009). The IT problem the company faces is rooted in the sever inefficiency that can be mitigated through efficient upgrading of the bank data systems. Capabilities Servers have different designs that function to provide for networking, cooling, management, interconnection and dynamism in data management and control. Servers help in consolidation of data and software for effective management, security and sharing within the bank. This allows for moving of data, files, software and digital assets from laptops, desktops and mobile devices for central management and storage for the reduction of risks and costs. The shift is a vulnerable process since the bank intends to maintain process continuity as it upgrades the systems without disrupting services to customers. Through adequate training on the use of the DRBC systems, users learn the best ways of confidential sharing o f information within the bank. The technology shows security aspects relevant to the needs of Bank Solutions, Inc, which will allow for the development of standards of information security policy, backup procedures, network designs, information detection systems, and various encryption methods among others. The system assures reliability through central monitoring and ensures efficiency in system updating (Kim Solomon, 2011). The disadvantage of this system is that upgrading can make some of the bank employees in the decentralized data centers lose their jobs. Such a situation can lead to resistance from the staff members. Centralization reduces the responsibilities of staffs due to data centers. However, overworking server maintainers can cause delays in acquisition of authorization for access in critical times.Advertising Looking for report on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Cost The costs associated with the setup of a secure server infrastructure involve acquisition, setting up and ongoing costs. Acquisition costs involve the acquiring of software and hardware necessary for the setting up of the system. This includes variable costs of EDA and CAM/ CAD tools dependent on the number of engineers employed to work on the process. Setup costs involve professional services for constricting the storage server, application server as well as other applications. These costs involve the training of branch administrators on handling with daily operations for basic level support. Ongoing costs are classified in two divisions, labor costs and maintenance costs. Maintenance costs are fixed and used only on demand, while there is variability of labor costs. Each server in the company requires regular daily administration within the year for about 4 hours, and the labor involved costs about $50 per hour. Decentralization strategy for the servers will cost the bank $1.6 million – 52.5%, as a one- time hardware, software and setup cost. Ongoing maintenance and support cost take 33% on a spending within 3 years. This can increase to 46% of overall operating costs within five years. To avoid the failure in systems updating, Bank Solutions can use a centralized approach to setup its server operations. Such a measure is helpful of reduction of setup and administration costs. Instead of spending on pocket servers for the use of few users, the IT managers can take advantage of economies of scale through the creation of few servers, storage servers and powerful applications. The cost of acquisition in the centralized system is $544,000 with setup being $33, 000 and ongoing expenses of $334,200. However, through the utilization of the power of performance efficiency of decentralized systems and the possibility of elimination of distance through virtual connectivity of users, the centralized solution is the best choice for the data security. It will help in reducing of acquisition cos ts, setup and ongoing costs for short and long-term operations. Maintenance The maintenance of this technology is an issue, which requires comprehensive dissection to prevent any instances of abrupt failure (Slezak, 2009). For instance, the section of maintenance calls for periodical upgrading of software, computers, payments of employees responsible for taking care of the technology, replacement of hardware and other security equipment. The maintenance of the servers will facilitate security services to avoid detrimental complications of server issues. Users must be responsible for protection of sensitive data through secure management of passwords.Advertising We will write a custom report sample on Security Technology Evaluation of Bank Solutions specifically for you for only $16.05 $11/page Learn More The database administrator takes care of administration of databases, assigning local user roles and granting system privileges. It also requires the maint enance of underlying security in data transmission in various operating systems. Trusted application administrators help in creation and administration of accesses and user privileges as well as maintenance of security in the centralized enterprise. Avoidance of server issues requires ongoing checkups and proper management to ensure smooth running of the technical infrastructure. A barrier to success in the centralization of the server system can result from employees who feel that they may lose their jobs. It is also apparent that centralization increases responsibility of fewer IT specialists and calls for advanced trainings to handle the new systems. Requirements The security system must be FDIC compliant for the bank to develop a storage area network in the head office of the bank. The second one can be developed in one of the data centers with a reduction of server requirements to a single rack and elimination of patched storage of data storage tapes. The main server is capable of rescuing information in the alternate data center within 5 minutes allowing customers and employees to continue accessing their accounts without noticing the failure interruptions. The achievement of this comes with its financial implications; such training requires huge financial commitment (Camara et al., 2011). Lack of required skills can delay effectiveness in convergence that can hamper the daily operations of the bank. Any slight hitch in shifting from decentralized to centralized servers, unless professionally executed, can hinder normal bank operations and lead to customer dissatisfaction. Such vulnerability requires thorough evaluation and timing of the transformation processes. Flexibility The setup has ample proximity advantage since it enhances the performance of Windows applications in the bank. Since users and applications are at the same location, high performance may be guaranteed. Centralization of the server system is flexible and not bound to specifications. I t will allow the bank to make extensions on its systems and alter its layouts without resource wastages. It helps in consolidation and reduction of crowding of server racks in the data centers ultimately reducing the maintenance costs. Centralization allows for integration of operations and monitoring of the systems for the ease of cross sectional analysis necessary for upgrading the Bank Solutions information gained from all the departments regarding the customers, costs and employees data to ensure the effectiveness of updating.Advertising Looking for report on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Such an approach ensures the improvement of service quality. The system helps in enhancing performance through coordination of security, customer support and cost control. In CSIA 485 case, the failure happened due to obsolete servers which they were no longer necessary in the centralized system. This challenges the viability of the costing of upgrading resources since they are irrelevant to the new system. Feasibility Centralization of Bank Solutions, Inc seeks to address the issues in the server security system. The management should address such issues as updates of software, perform regular tests of item process facility, provide secure channels, partition employees according to levels of data access, and improve system efficiency as required by the bank. It will reduce the present data tape storage in unsecure means within data centers, external storage facilities backyards and at Bank Solutions Data Center East, which can lead to data being compromised. However, as the case of CSIA 485 shows, the disadvantage rests on IT professionals, who are in charge of the data centers, since their services become unnecessary in the centralized system, and it might lead to firing most of them, which can result in resistance hampering smooth operations in the bank. Conclusion The case of CSIA 485 requires that Bank Solutions, Inc centralize its servers to effect efficient management of the data systems. Through the adoption of efficient standards, the bank data remains secure and available to only those who receive authorization. Centralization will eliminate duplication of IT infrastructure in the offices and reduce on unnecessary IT expenses leading to high efficiency of utilization of resources and elimination of potential data insecurities. The company must be ready to incur the costs involved and take advantage of the flexibility that the system will provide. Through effective maintenance and availability of the necessary requirements, the company will be in a po sition of assuring customer satisfaction always. References Camara, S., Crossler, R., Midha, V. Wallace, L. (2011). Disaster Recovery and Business Continuity: A Case Study for CSIA 485. Journal of Information Systems Education. 22 (2), 117-122. Kim, D., Solomon, M. (2011). Fundamentals of information systems security. Sudbury, MA: Jones Bartlett Learning. National Institute of Standards and Technology. (2009). Recommended Security Controls for Federal Information Systems and Organization. NIST Special Publication 800-53 Revision 3. Retrieved from https://csrc.nist.gov/publications/detail/sp/800-53/rev-3/archive/2010-05-01

The Real Sinbad the Sailor

The Real Sinbad the Sailor Sinbad the Sailor is one of the most famous heroes of Middle Eastern literature. In the tales of his seven voyages, Sinbad battled incredible monsters, visited amazing lands and met with supernatural forces as he sailed the Indian Oceans fabled trade routes.   In western translations, Sinbads stories are included among those that Scheherazade told during the One Thousand and One Nights, which is set in Baghdad during the reign of the Abbasid Caliph Harun al-Rashid from CE 786 to 809. In Arabic translations of the Arabian nights, however, Sinbad is absent. The interesting question for historians, then, is this: Was Sinbad the Sailor based upon a single historical figure, or is he a composite character derived from various bold seafarers who plied the monsoon winds?  If he once existed, who was he? Whats in a Name? The name Sinbad seems to come from the Persian Sindbad, meaning Lord of the Sindh River.  Sindhu is the Persian variant of the Indus River, indicating that he was a sailor from the coast of what is now Pakistan. This linguistic analysis also points to the stories being Persian in origin, even though existing versions are all in Arabic.   On the other hand, there are many striking parallels between many of Sinbads adventures and those of Odysseus in Homers great classic, The Odyssey,  and other stories from classical Greek literature. For example, the cannibalistic monster in the Third Voyage of Sinbad is very similar to Polyphemus from The Odyssey, and he meets the same fate - being blinded with the hot iron spits he was using to eat the ships crew. Also, during his Fourth Voyage, Sinbad was buried alive but follows an animal to escape the underground cavern, much like the story of Aristomenes the Messenian. These and other similarities point to Sinbad being a figure of folklore, rather than an actual person. It is possible, however, that Sinbad was a real historical figure with an insatiable urge to travel and a gift for telling tall tales, though it may be that after his death other traditional travel tales were grafted on to his adventures to produce the Seven Voyages we now know him by. More Than One Sinbad the Sailor Sinbad may be based in part on a Persian adventurer and trader named Soleiman al-Tajir - Arabic for Soloman the Merchant - who traveled from Persia all the way to southern China around the year 775 BCE. Generally, throughout the centuries that the Indian Ocean trade network existed, merchants and sailors traveled just one of the three great monsoonal circuits, meeting up and trading with one another at the nodes where those circuits met.   Siraf is credited with being the first person from western Asia to complete the entire voyage himself. Siraf likely gained great renown in his own time, particularly if he made it home with a hold full of silk, spices, jewels, and porcelain. Perhaps he was the factual foundation upon which the Sinbad stories were built. Likewise in Oman, many people believe that Sinbad is based on a sailor from the city of Sohar, who sailed out of the port of Basra in what is now Iraq. How he came to have a Persianized Indian name is not clear.   Recent Developments In 1980, a joint Irish-Omani team sailed a replica of a ninth-century dhow from Oman to southern China, using period navigational instruments only, in order to prove that such a voyage was possible. They successfully reached southern China, proving that sailors even many centuries ago could have done so, but that brings us no closer to proving who Sinbad was or which western port he sailed from. In all likelihood, bold and footloose adventurers much like Sinbad set out from any number of port cities around the rim of the Indian Ocean in search of novelty and treasure. We will probably never know if any particular one of them inspired the Tales of Sinbad the Sailor. It is fun, however, to imagine Sinbad himself leaning back in his chair in Basra or Sohar or Karachi, spinning another fabulous story to his spellbound audience of land-lubbers.

Case study Essay Example | Topics and Well Written Essays - 500 words - 10

Case study - Essay Example 5. The initial cause was the launching of the diversity program without a clear definition among managers as well as employees. The problem worsened when it was left to employees and facilitators, rather than management, to define what they thought diversity was. The effect was that the rules probably went beyond what management initially expected. Naylor (1999) mentioned that the underlying value in American culture is the freedom to one’s beliefs. These would include unpopular beliefs that work against diversity. A seminar and training at the workplace may not be enough to change these beliefs, leading to a hidden resentment in some workers. 6. Alliant operates in an industry that is high-tech, requiring constant innovation, creativity, and fresh ideas. An organization that can come up with technical advances first, operate more efficiently, and provide reliable service at the safest and cheapest way possible, will be differentiated from its competitors. But if the company puts priority on diversity before its need to find the best technical materials and people, efficiency and safety may suffer. 7. Diversity in the workforce provides a greater source of creative ideas and knowledge of customers; it therefore creates competitive advantages for the organization. Diversity among suppliers may lower costs and improve sources of materials as suppliers compete with each other. But Alliant wants people to accept diversity at a personal level. At this level, accepting any belief is a personal choice, so the company’s efforts may be interfering with personal freedoms beyond what the work demands. 8. The company must set a boundary so that diversity in the workplace is attained without interfering with personal prerogatives. Attitudinal change deals with deeply rooted ideas about race, gender, ethnicity, religion, and class, which people were raised with (Healey, 2005). The company

Michael Jackson concert review Essay Example | Topics and Well Written Essays - 1000 words

Michael Jackson concert review - Essay Example Even before the actual performance began, and just the name of Michael Jackson passed across the projector screen, the crowd was already cheering on and celebrating. It is important to note and mention that their ecstasy and joy was excusable because in 1987, no other person in the world had reached the legendary status and position of Michael Jackson in entertainment (OConnor et al 843). The stage arrangement and background details or props were accurate to convey the mood of that particular point in time. The lighting was proper, because the flash lights coincided with the drops of the breakdance put forth by Michael Jackson and his band of performers. In all aspects and fairness, it is safe to assert that the venue was too small for the legendary stature of Michael Jackson. Preferably a soccer stadium could have served well since the status of Michael Jackson was too legendary to be confined to the auditorium. In a way, the band sounded too loud for the venue because the venue was small and stuffed by fans and revelers. Therefore a bigger venue such as a stadium would have allowed the band as a whole to sing and perform by feeding off their musical energy to the revelers and fans. In terms of the set list or the play list, it is proper to mention that it was accurately on point. The songs were arranged in order of their popularity and likeness. The show starter however was a popular song so as to get the audience and the revelers to the performances’’ mood and tune. The performance and show was began by â€Å"Wanna be Starting Something†- which is a blazer and a crowd puller. The first song got the mood of the night and the performance by exciting the audience and the revelers. The preceding songs grew to more energetic and involving songs that the audience could sing along to with ease. My favorite song for the performance stands out to be

Interprise and innovation Essay Example | Topics and Well Written Essays - 1500 words

Interprise and innovation - Essay Example Inviting thousands of athletes around the world to participate in various sports competitions is bound to create not only new job and business opportunities for many people but also the re-development and improvement of the public transportation, hotels, and other related infrastructure such as the Wembley Stadium, the All England Club at Wimbledon, the Greenwich Park, and the Earls Court among others (London 2012, 2010). In line with this, the large traffic of people who look forward to attend the Olympic Games attracts few of the large-scale companies to promote their consumer products to the public. Coca-cola is one of the official sponsors or Worldwide partners of the 2012 Summer Olympic Games (London 2012, 2010b). Based on UK demographic profile of UK’s prospective audiences, this report will tackle the proposed Coca-Cola product suitable for a target audience during the Olympics. Eventually, the number of perceived substitutes and the proportion of income spent on goods will be tackled to determine the PeD for Coca-Cola during a major event like the Olympics. Using a diagram, the effects of advertising the proposed Coca-Cola product will be assessed as to whether or not the advertising impact could cause the demand curve to shift to left or right. The London Organising Committee of the Olympic Games and Paralympic Games LOCOG aims to promote global diversity as part of the 2012 Olympic Games strategy (Open. The world in a city. Diversity and Inclusion Strategy, 2008, p. 1). Regardless of age, gender, educational attainment, disability, religion, political, economic, and cultural differences of Coca-Cola’s target audiences, it remains a fact that the London Organising Committee of the Olympic Games and Paralympic Games is working together with GLA, Olympic Delivery Authority (ODA), UK and London Government, and Trade Unions to ensure that the London 2012 Games will create a sporting environment that is suitable for all audiences (Open. The world

Leadership Essay Example | Topics and Well Written Essays - 500 words - 22

Leadership - Essay Example He gives other people the credit of success instead of taking it himself, and is brave enough to accept his mistakes and amend them when needed. Leader B is very organized and believes in preset rules and regulations. The case mentions that he believes in a clear hierarchy and proper division of work. He also practices empowerment and delegation of tasks to employees but then they are held accountable for good or bad performance, and then are treated accordingly. Good performance leads to appreciation whereas poor performance leads to punishment. These are the prime characteristics of a transactional leader. Transformational leaders create followers because of their inspirational personalities who work hard in the interest of the organization regardless of their personal interests. Leader C also inculcates a sense of pride amongst the employees and does not want to dominate them but be their mentor instead of boss. This ultimately creates a more comfortable working environment. He also induces in them a passion to work towards the success of the organization. The impact of leader B’s appointment as CEO would have a negative effect on overall performance of the company. Employees would become hesitant at giving their ideas or working according to their will with the fear of being punished for bad performance. Their quality of work would be hindered and the inflexibility of leader B would lead to producing average managers in the company instead of leaders. On appointment of leader B, the kind of environment that would be created in the organization would be dull, strict and the employees would lose the passion to work. It will become a half-hearted attempt for them. Overall impact on company performance is likely to be negative if Leader B gets appointed. If Leader C gets appointed, his flexibility of being a mentor instead of boss will allow employees to take

Reasearch Report on Global Warming - Myth or Reality Research Paper

Reasearch Report on Global Warming - Myth or Reality - Research Paper Example Yet, whether these changes can be attributed to or called ‘global warming’ is a difficult question. Apparently, the global warming theory is surrounded by controversy. This being said, a web research of the information and arguments relating to global warming was performed. The results of the web research suggest that global warming is a myth rather than reality, and the press coverage of global warming in the U.S. distracts public attention from the scientific evidence, which denies the existence of the global warming phenomenon. The goal, scope, and questions of research Global warming is one of the most popular objects of professional research. The press explores the meaning of global warming and its effects on the environment. Rising temperatures and changes in concentrations of carbon dioxide are believed to be reliable measures of global climate changes. In the meantime, more researchers begin to question the importance and even existence of the global warming phen omenon. The goal of this research was to decide whether or not global warming is real and realistic. The main question to answer was â€Å"Is global warming myth or reality?† Scholarly articles and book resources found on the web were used to answer the research question. Global warming: myth or reality? Global warming – myth or reality? – this is the question the public and research community are trying to answer. Books and articles provide a wealth of evidence supporting the relevance and existence of the global warming phenomenon. Temperature, sea level changes, and precipitation serve the main indicators of global warming (Maslin 23). Scientists use these indicators to estimate how the global climate changes under the influence of the industrial revolution (Maslin 23). Scientists were able to reconstruct changes in surface temperatures over the last 1,000 years – based on this information scientists produced a continuous record of temperatures, which indicate changes in surface temperatures of 0.74oC over the last 130 years (Maslin 25). The 20th century witnessed considerable fluctuations in temperature: the 1960s-1970s were the period of cooling (Maslin 25). However, generally, the planet is warming and even temperatures in the lower troposphere have been steadily increasing, approximately 0.1-0.2oC every ten years (Maslin 25). Global sea levels and precipitation are another two indicators used to judge the scope of the global warming phenomenon. The two most important precipitation data sets include the Global Historical Climate Network and Hulme (Maslin 30). It is noteworthy, that no definite global trends in precipitation have been found so far, but regional changes in precipitation are more than obvious (Maslin 30). North and South America experience significant increases in precipitation (Maslin 30). The seasonality of precipitation is changing, too (Maslin 30). Scientists observe long-term changes in precipitation in sout hern Africa and the Mediterranean (Maslin 30). The data on changes in sea levels adds to the body of evidence supporting global climate change: over the past 100 years, global sea levels have risen at least 12 cm (Maslin 31). Between 1961 and 2003, global sea levels were rising by almost 2 mm per year, and between 1993 and 2003, global sea levels steadily increased by 3.1 mm every year (Maslin 32). Scientists use

The Channel Tunnel Project and the Way in Which It Was Planned and Essay

The Channel Tunnel Project and the Way in Which It Was Planned and Expected To Be Carried Out - Essay Example This essay explores the Project Management Process which is made up of three stages namely; Project Initiation, Control, and Closure. Generally, the Project Initiation Stage is described as a sequence of steps which include the Kick-Off Stage, the Project Objective and Scope, Project Schedule and Budgeting, Stage Schedule and Budgeting, Project Organization, Project Control Procedures, Business Case, and Project Initiation Stage Assessment. Project Control-This stage involves arranging of various project activities into a series of steps. These steps fall into four categories, namely; a step to initiate the stage, steps that are continuously undertaken throughout the stages. There should be clearly recognized control measures for all the processes. The project control procedures should be incorporated into the project plan. Such procedures include quality, progress, change and version controls alongside issue resolution. In the project control, there should be a proper administration system, detailing the role that each person is going to undertake in order to ensure the success of the project. There needs to be a quality control procedure. The management should have in place mechanisms sable in ensuring the quality products from the project. There need to be change control procedures for the project. This should be taken into account to avoid it impacting on the schedule, costs, and quality of the final product. There should also be established issue resolution procedure to tackle any issues that may arise during the project control process. Finally, there should be a regular review of the project control procedures. This should ensure that the Project Controls are in place. Project Closure- This stage helps formally close the project in a way that institutes instruments for the continuous development and upgrading of the final project product standard process for this project by updating the models of estimation so that the project resources can be re-deploye d. Projects are normally designed to end at some point. The lessons learned on how to undertake similar projects better in the future should be captured for future use. These will help the project management team have a better idea of how long the various activities on this type of project will take to do. There will be a lot of data generated in the process of undertaking a project, and this should be stored with diverse degrees of the procedure by the team.

Reasearch Report on Global Warming - Myth or Reality Research Paper

Reasearch Report on Global Warming - Myth or Reality - Research Paper Example Yet, whether these changes can be attributed to or called ‘global warming’ is a difficult question. Apparently, the global warming theory is surrounded by controversy. This being said, a web research of the information and arguments relating to global warming was performed. The results of the web research suggest that global warming is a myth rather than reality, and the press coverage of global warming in the U.S. distracts public attention from the scientific evidence, which denies the existence of the global warming phenomenon. The goal, scope, and questions of research Global warming is one of the most popular objects of professional research. The press explores the meaning of global warming and its effects on the environment. Rising temperatures and changes in concentrations of carbon dioxide are believed to be reliable measures of global climate changes. In the meantime, more researchers begin to question the importance and even existence of the global warming phen omenon. The goal of this research was to decide whether or not global warming is real and realistic. The main question to answer was â€Å"Is global warming myth or reality?† Scholarly articles and book resources found on the web were used to answer the research question. Global warming: myth or reality? Global warming – myth or reality? – this is the question the public and research community are trying to answer. Books and articles provide a wealth of evidence supporting the relevance and existence of the global warming phenomenon. Temperature, sea level changes, and precipitation serve the main indicators of global warming (Maslin 23). Scientists use these indicators to estimate how the global climate changes under the influence of the industrial revolution (Maslin 23). Scientists were able to reconstruct changes in surface temperatures over the last 1,000 years – based on this information scientists produced a continuous record of temperatures, which indicate changes in surface temperatures of 0.74oC over the last 130 years (Maslin 25). The 20th century witnessed considerable fluctuations in temperature: the 1960s-1970s were the period of cooling (Maslin 25). However, generally, the planet is warming and even temperatures in the lower troposphere have been steadily increasing, approximately 0.1-0.2oC every ten years (Maslin 25). Global sea levels and precipitation are another two indicators used to judge the scope of the global warming phenomenon. The two most important precipitation data sets include the Global Historical Climate Network and Hulme (Maslin 30). It is noteworthy, that no definite global trends in precipitation have been found so far, but regional changes in precipitation are more than obvious (Maslin 30). North and South America experience significant increases in precipitation (Maslin 30). The seasonality of precipitation is changing, too (Maslin 30). Scientists observe long-term changes in precipitation in sout hern Africa and the Mediterranean (Maslin 30). The data on changes in sea levels adds to the body of evidence supporting global climate change: over the past 100 years, global sea levels have risen at least 12 cm (Maslin 31). Between 1961 and 2003, global sea levels were rising by almost 2 mm per year, and between 1993 and 2003, global sea levels steadily increased by 3.1 mm every year (Maslin 32). Scientists use

Management Essay Example | Topics and Well Written Essays - 500 words - 11

Management - Essay Example Mergers of existing power player like Vodafone and Hochstein also made the situation more vulnerable for entrants, thus making them mighty and unbeatable. For better hold on coverage, working in collaboration with government is highly beneficial for entrants (ZDNet Australia). Due to substantial growth in the industry over a decade, industry has reached a level of saturation. Therefore, there is a considerable decline in prices and rise in number of buyers. They include kids from 12 years of age to adults 0f 60 years. Buyers are driving force for providers; in order to keep them loyal Miller Ltd. needs to provide and edge in price for competitive advantage. Mobile service industry in Australia is multiple sectors. In a flourishing industry like Australian telecommunication, monopoly can’t survive is today’s market. Market is diverse which include manufacturing of hardware, carriage service providers (CSPs), content service providers and retailers. The report by Economic access and ATMA briefly describe the market. Ericsson Australia, Nokia Siemens and Alcatel-Lucent are infrastructure provider in hardware sector. Nokia, Samsung, LG, i-Mate have market in consumer goods. CSPs provide services by utilizing carrier network infrastructure and have different levels; mobile telecommunication carriers in Australia are; Telstra, Vodafone, Optus, and Hutchison’s ‘3’ and Orange. Resellers services include; Primus Mobile, AAPT, Virgin mobile, B Digital, DigiPlus, Sim Plus, People TelecomM8 Telecom and Dodo Mobile. MVNOs or Mobile Virtual Network Operators are basically wholesalers and provide value adding services.B Digital, Revolution, People telecom Primus Telecom and Boost Mobile are a few to name. Content service providers, aggregators and program developers are other dimensions of service providers; Legion Interactive, Touch and Infospace are main content aggregators. CSPs have their own retailers like Hutchison ’s ‘3’ but other

Expansion of Spanish clothing retailer Zaras

Expansion of Spanish clothing retailer Zaras This article examines the case of the Spanish clothing retailer Zaras experience of and plans for further expansion into Southern and Northern American markets. It argues that given the unique distribution and production functions of the retailer that possible problems exist for continued expansion in the US market. The problems associated with this given the characteristics of local markets and pressures from rival operators means that a recommendation is made for an adjusted international strategy for the company despite its broad successes elsewhere globally. Introduction Globalisation has become an essential element of international marketing principles and it has been argued that one of the keys to success in global markets is the effective development and marketing of standardised products and brands (Douglas Wind, 1987). Jay (2000) suggests that the development of international enterprises is as a consequence of reduced barriers for trading due to developments in information technology. Jones (2002) argues that successful international operations are those which integrate and cooperate in business activities across national boundaries. It is clear that the clothing industry is a significant part of the internationalisation process in terms of the critical growth of the clothing retailing sector in global markets and attendant activities such as global sourcing. The international expansion of Zara is led by its parent company Grupo Inditex which is based in Spain and Zara has achieved an impressive annual growth of 26% over the last five years (DAndrea Arnold, 2002). Based in Spain Zara has grown from 180 stores to 1.080 stores in 33 countries and in 2002 150 stores were added in 9 countries and further expansion has been planned and expected. As the biggest economy in the world the American market is an attractive one for Zara and stores located in New York were announced as being successful indicators towards future market penetration. The huge American market and especially the North American marketplace was highlighted as the next move for the companys expansion plan yet the diversity in this market and high level of competition creates challenges for continued Zaras success. Environmental Analysis A clear understanding of the business environment is essential for companies in competing in the global economy. This is particularly important in relation to international strategy. Environmental analysis can be made from both a macro and micro perspective and both the PESTEL and Porters industrial analysis are useful instruments of analyses (Johnson Scholes, 2002). PESTEL analyses the political, economic, social, technological, environmental and legal events that have impacts on a business. Of interest in this case is the signing of the North American Free Trade Agreement (NAFTA) which helped regional economic growth among member countries through eliminating tariffs and government encouragement of foreign direct investment. This creates threats to Zara in terms of an entry model as well as marketing strategy. The American market is highly attractive for multinational companies such as Zara. The US is the number one economy in the world although since the terrorist attacks in 2001 the American economy slowed down accompanied with a reduction in consumer confidence. According to Jobber (2001) where national economic performance and customer confidence is poor consumers will reduce consumption of non essential products. This poses problems for Zara in competing in a highly competitive marketplace where demanding for clothing has decreased. Zara however provides luxury clothing products at a reasonable price which provides the company with competitive advantages in terms of price, quality and brand name. The success of Zara depends on an effective logistics system and it is one of the few companies with in-house design and production enabling them to provide new clothing lines within 15 days instead of the 9 months average lead-in time of the textile and clothing industry. It is fair to say that this logistics system based on information technology and computerized design and production programs enables Zara to maintain competitive advantages over other international competitors. However previous experiences in operating in South America where a complex and large distribution centre was established in order to supply the southern region saw challenges in the integrated supply chain being created. Language as one of the most important elements of culture plays a vital role in shaping international marketing strategy simply because people under different social and cultural environments share different value systems and display varied consumer behaviour (Bradley, 2005). Additionally it is useful to be aware of the new form of political economy which suggests that economic phenomena are highly linked with political issues in that governments seek to use political power to achieve economic benefits (Rugman Hodgetts, 2003). Examples of this can be seen in the increasing role of developing countries in the world economy. In the case of the textile and clothing industry more and more retailers and manufacturers source from lower labour cost developing countries res ulting in significant competitive pressures on Zara which insists on sourcing mainly from Europe and relying on its in-house design and production. Porter (1980) provides a useful framework in understanding the industrial environment in which companies are involved in. The competitive level in an industry shapes a firms strategy in competing in its marketplace and in turn this is shaped by the performance of operators within the industry. It is obvious that competition levels are high in both the North and South American marketplace. Zara entered the South American market where American brands such as GAP and the Swedish brand HM were major competitors within the middle clothing market. Similarly buyer power has increased in the modern business environment and Zara needs to effectively satisfy customers globally from different nations and cultural backgrounds. Improvement in US consumer confidence demonstrated in the research creates opportunities for Zara in expanding its market from south to the north (BBC News, 2005). Nevertheless the issue of different supply systems needs to be resolved utilising Zaras integrated global sup ply and logistics chain. The strategic plan to establish a specific supply and distribution centre for the North America market aims to control cost and maintain competitive capabilities in competing with companies from member countries of NAFTA such as Canada and Mexico as well as local players who source from cheaper overseas suppliers. Due to the nature of the clothing retailing industry the diversity of retailing forms in the US is complex including both large numbers as well as different formats for retailers including large retailers, department stores, merchandise shops, small specialty operators and discount stores. There are potential new entrants into this marketplace and hence it is critical for Zara to be aware of the high competition level in the US clothing retailing industry at all levels of the market. Market Segmentation Market segmentation aims to provide relevant information for a basis for the selection of target markets (Bradley, 2005). Zaras targeted customers are people who seek for higher quality clothing products at reasonable prices. In this case targeted American customers were those who expressed interest in European branded clothes. First of all Zaras women collection is divided into three categories: Zara Women, Zara Basic and the sporty Trafaluc representing market segments for women who look for a more formal style, younger women for a more informal style and younger women and teenagers while menswear included Mens Line at Zara, Zara Basics, its club-wear brand 100Zara and Zara Sport (DAndrea Arnold, 2002). In this sense the general public from all age groups can be seen as potential customers targeted by specific sub-brands of Zara. A second important variable in defining segmentation is based on psychographic characteristics such as lifestyle which will be discussed in detail in the next section (Jobber, 2001). As one of the most famous and successful European brands Zara in its existing south American market targeted people who were especially interested in European styles at affordable price levels. This targeting strategy remained the same for Zara in expanding in the North American marketplace. One definition of consumers suggests that it can be seen as individuals as well as groups of people purchase products or services for personal use, household or gifts. In other words they can be classified as end users of particular products (Solomon et al, 2002). Retailers are situated in the final steps of the distribution chain and are closely linked with end users or customers. Therefore it is useful to look at the concept of consumer behaviour in relation to clothing buying in light of target segmentation strategies pursued by Zara. Blackwell, Miniard and Engel (2000) define the initial step of consumption processes as the recognition of needs which can be influenced by various factors such as reference group values, self esteem and external cultural and social value systems. Particularly modern customers have become more sophisticated and learn more from their purchasing experiences with price often deployed as a key indicator as to the quality of goods (Jobber, 2001). This is arguably the case for buying activity in the clothing sector with brand name, price, style as well as quality tending to have important effects on the decision making processes leading to purchasing. According to Entwistle (2000) clothing is not simply about physical garments but takes on a multi-faceted significance where people use fashion to define and negotiate their identity in wider social contexts. Increasing power for consumers enables them to bargain for lower priced clothing yet it remains the case that pure discount on price is not necessarily important for them in make purchasing decisions. This aspect of consumer behaviour offers a useful insight for Zara in establishing its competitive advantages based on an effective logistics and supply chain through ensuring quality with reduced costs matched to a strong brand name. Foxall, Goldsmith and Brown (1998) argue that there are several stages after need recognition leading to final buying activity and as such the co mmunication strategy used to build up effective customer relationships and brand image by clothing retailers is most useful at the early stage in order to have a lasting impact on purchasing decisions. In this retail context women are suggested to constitute a major proportion of consumers (Domosh, 1996). Particularly women are more involved in both social and economic life functions which results in increasing demands on fashion in terms of style and self identity. Additionally a determinant of the degree to which customers evaluate a brand is the level of involvement with high involvement meaning extensive evaluation of the product and/or alternatives (Hawkins, Best and Coney, 1989). For clothing products the degree of involvement is suggested as being typically medium to high (Breward, 2000). Bearing in mind the concept of involvement and the role of women in purchasing Zara used a suite of effective marketing tools in maintaining customer loyalty through providing value added clothing relevant to identified market preferences. This is because in terms of fashion a stylish and sophisticated brand image in terms of trends, styles and tastes is a key success factor in building a b rand name for a retailer such as Zara. Similarly effectively maintaining customer loyalty in terms of repeat buying is a major contributor to successfully expanding its market share in the US market. Marketing Strategy Analysis and Evaluation Based on its successful experience in operating in New York Zara pursued a strategic market expansion strategy in order to maintain organisational growth in terms of market share and the accruement of financial benefits. The establishment of a distribution centre in the outskirts of Buenos Aires enabled Zara supply the southern region as well as played a strategic role in supplying the new northern market (DAndrea Arnold, 2002). With Zara being one of the few companies utilising in-house design and production meant sourcing locally was its main strategy rather than switching to overseas suppliers. This strategic choice did enhance the competitive capabilities of Zara in terms of short lead time and effective logistics control but added to pressure from competitors who sourced abroad resulting in competitive pricing in the middle market by rivals such as HM and GAP. In addition in considering an integrated supply chain the distribution centre to some extent caused inefficiencies in the overall system in that decisions on the choice of local manufacturers had been made difficult due to the closure of American textile and clothing manufacturers who moved production lines to Asia. As such the market expansions strategy remains unclear in terms of it achieving growth based on effective franchises rather than through adding new stores and entering new markets. This can be said to be especially the case for the North American market. Although the market size is large and entry barriers are low due to the cultural differences between south and north US regions means significant attention must be paid to the marketing mix in order to achieve synergy from integration. Life styles are different in North and South America hence the branding strategy used by Zara is essential in differentiating itself with both from existing rivals and attracting new custom ers within each of the respective markets. Evaluation of marketing mix In the context of international market and keeping in mind different macro and micro environmental conditions an international marketing mix needs to be varied from one context to another (Keegan Green, 2003). Based on the branding marketing mix strategies it is of importance to look at international marketing models in the North American market considering different operational environments and different consumer behaviour in southern and northern markets. Product and brand The term product not only refers to tangible goods but also entails intangible attributes such as customer service and brand name (Keegan Green, 2003). As a retailer Zara provides a similar range of products in both the southern and northern markets in the US as those provided in its domestic market. However the intangible resource which Zara as a strong brand in New York occupying the middle fashion market appears to be less visible more broadly in the North American markets in comparison with the national brand image of GAP. Traditionally the brand image of Zara as a retailer is one targeted on middle income consumers seeking high fashion styles at reasonable prices. As a result of successful operation in the EU market as well as Asian and South American markets Zara was able to create a strong brand image in the middle fashion market in order to compete with GAP and HM who are also two major operators in the wider global market. Price Price is argued as being an important indicator for customers in evaluating the quality of products and within the clothing sector this also holds true (Easey, 2002). The price mix deployed in the US market is double that found in its domestic region in Spain due to higher operational cost and higher labour costs. It has been suggested that the clothing industry is labour intensive and that effective human resource management strategy contributes in a key manner to effective cost control and in turn allow for competitive pricing in the market (Jones, 2002). As a result the operational strategy employed by Zara has been consistently challenged by competitive pricing from competitors who source from cheaper developing countries. As a result the efficacy of an integrated logistics and supply chain can be questioned along with the ability of maintaining this over the long term given the diversity and complexity of the clothing manufacturing industry in the US. In sum Zaras operation in i nternational markets appears to be experiencing rapid growth in terms of new branches and improving sales and profit but longer term challenges need to be addressed as a priority. Easey (2002) argues that pricing regimes for clothing products may need to change depending on different characteristics in each national market but that communication and management of these changes need to be directed from a strategic level. Communication An integrated communication strategy is an important part of the marketing mix within a branding strategy framework. This seems to be even more essential in the clothing retailing industrial context involving the use of celebrities as a critical communication tool in communicating with customers. For Blythe (2000) marketing communications objectives are created in order to develop a customer base and improve sales through increasing both new and existing customers expenditure on a brands products. However Zara has rarely exploited advertising campaigns except in the case of its launch of two main product ranges occurring seasonally each year. This can help explain its low brand awareness in the North American market which is a threat to successful entry into this marketplace. Additionally visual merchandising such as store design and layout has become widely regarded as important communication tools with consumers (Lea-Greenwood, 2002). In the case of Zara store design such as clear lighting, white walls and ceiling and style-related decorations such as photographs were deployed in order to create an elegant atmosphere emphasising a brand image reflecting European trends. Likewise employee uniforms helped Zara maintain a visual and physical presence of the brand image and helped in communicating with customers and needed only minor adjustments between southern and northern stores. It is believed that the format and experience of a trading environment particularly in clothing retailing interacts closely with merchandise, customer service and the success of communications strategies (Walters Hanrahan, 2000). It can be argued that the communication strategy used by Zara is effective in terms of communicative effects and of a lower cost than its competitors. On the other hand establishing a significant nationwide presence in North America may require either a large expenditure on a celebrity endorsed campaign or the ef fective use of novel techniques such as viral marketing. Distribution The distribution channel is the network which links producers with users yet international distribution strategies are difficult to manage since distribution structures differ from one country to the next (Keegan Green, 2003). For Zara the US market presents unique challenges. As mentioned earlier the closure of US local manufacturers and moves to Asian manufacturing operations poses major threats to Zara which traditionally exploits local sources in supporting its in house design and production. Due to the highly fragmented nature of fashion retailing it is vital for Zara to differentiate itself from other competitors during its entry stage into the North American market. In considering these difficulties in enter this market and the different cultural backgrounds involved Zara pursued an organic growth in terms of opening stores in its expansion. This is because a strong financial background based on its successful operation both in New York and support from its parent company Grupo Inditex allowed for a longer term fiscal view to be taken. However the use of English in the US market is likely to present challenges for the Spanish company but successful international human resource management should counter this and lead to successful implementation of its strategic expansion plans. Conclusion In order to maintain organizational growth Zara employed an aggressive expansion strategy in responding to internationalisation and globalisation. Research demonstrates that a strong global brand name is one of the most vital elements contributing to the success of international operations (Wigley et al, 2005). However a key consideration is cultural influences which have shaped international marketing strategies for Zara in the US market. An international marketing strategy to some degree remains the same as strategies used in other markets satisfy targeted customer groups effectively. However because of local differences and consumer complexity in the American market adjustments were used such as the establishment of a dedicated distribution centre for the American market. Recommendations The marketing mix used by Zara in the US market has been more effective in New York than in other locations. Brand name is a significant part of product concept hence it is useful for Zara to cooperate with local fashion magazines in conducting magazine campaigns in order to improve brand awareness at the market entry stage. Lea-Greenwoods (2002) suggestion that the communication process involves three key participants namely sender, message and receiver must be added to in the sense that practical contexts of business operations in the clothing retailing sector makes this model more complex due to changing forces in the external environment such as developments in media technology and changing characteristics/preferences of consumers. This is also of particular importance in international markets as different cultural and social backgrounds have substantial impacts on consumer behaviour as well as effective communication models. Secondly higher costs resulted in higher prices for Zara in these locations. This phenomenon is able to generate potential risks to its brand image of quality clothing products at reasonable prices. It is undoubted that in house design and local sourcing provides Zara with competitive advantages such as short lead times and high response rates to clothing trends but an awareness of local characteristics in the marketplace is essential. In the case of international expansion currency rates have a major impact on operational and labour costs. In turn competitiveness on price might be eliminated because of pressures from competitors who are able to provide even cheaper but goods which are of high quality. As Jones (2002) highlights global sourcing is a key trend and will continue to be so due to globalisation. Although sourcing abroad raises concerns on supply chain related risks which are often called the Iceberg theory it is imperative that Zara be aware of the significant advantages of sourcing from countries with lower labour costs especially given that quality levels have improved (Jackson Shaw, 2001). With the North American market there were difficulties for Zara in maintaining its famous on an in house production model simply because of a lack of local suppliers and manufacturers. Additionally labour costs in America are considerably higher compared to its operation in Europe. It is hard for Zara then to enjoy cost advantages offered by Eastern European countries as well as cheap domestic cost in Spain (Jones, 2002). The suggestion here is to consider expanding operations to Mexico which is comparably cheaper than the US yet offers a distribution channel to the North American market. The establishment of a distribution centre in Mexico is more likely to be cost effective rather th an building specific manufacturing factories in order to supply the North American market.

A Prose Analysis of Miltons Sonnet XIX :: essays research papers

A Prose Analysis on Milton's "Sonnet XIX" John Milton, a poet who was completely blind in 1651 wrote "Sonnet XIX" in 1652; this sonnet is his response to his loss of sight. The theme of the sonnet is the loss and regain of primacy of experience. Milton offers his philosophical view on animism and God. Furthermore, "Sonnet XIX" explores Milton's faith and relationship with God. "Sonnet XIX" suggests that man was created to work and not rest. The supportive details, structure, form, and richness of context embodies the theme. The sonnet goes through two phases: the first phase is Milton's question addressed to God, "Why me?" he asked. Then, the second phase offers a resolution to Milton's dilemma. Moreover, the sonnet acts as a self-poem to Milton, himself. In the beginning of the sonnet, Milton suggests that his primacy of experience have been deferred when he became blind. The words, "dark", "death", and "useless" (lines 2-4) describe the emotional state of Milton. His blindness created a shrouded clarity within his mind. Line three, "And that one talent which is death to hide" is an allusion to the biblical context of the bible. Line three refers to the story of Matthew XXV, 14-30 where a servant of the lord buried his single talent instead of investing it. At the lord's return, he cast the servant into the "outer darkness" and deprived all he had. Hence, Milton devoted his life in writing; however, his blindness raped his God's gift away. A tremendous cloud casted over him and darkened his reality of life and the world. Like the servant, Milton was flung into the darkness. Line seven, "Doth God exact day-labor, light denied?" describes the limitations and burdens of a person who has lost his sense of place in life. Obviously, Milton is making a reference to his blindness in relation to line seven. Line seven implies that once the usefulness of a man has diminished, then is man doomed to wasting the rest of his remaining days. In other words, has Milton's handicap made him into an obsolete machine? The quote "To be or not to be,†¦", (Hamlet, Act 3, Scene1) runs through Milton's mind. Shall he struggle and fight in the webs of darkness, or shall he accept defeat. A sense of "dark clarity" - a sinister paradox occupies Milton's mind. His brain was once clear, set, and on task; but now, it is clouded, unorganized, and fragmented. However, in the darkness, a new form of clarity arises. "That murmur. Soon replies, God doth not need Either man's work or his own gifts;" (lines 9-

Spain :: essays research papers

Spain The country of Spain lies on the continent of Europe. It is located forty degrees north and four degrees west. The capital of Spain, Madrid, is located in the central region known as the Centro-Meseta. The country of Spain is made up of four regions: El norte, El este, El sur, and Centro-Meseta. Spain's large area of 195,988 square miles covers about five sixths of the Iberian Peninsula. It is one of the largest countries in Western Europe. At its widest point, Spain stretches 635 miles from east to west. It stretches about 550 miles north to south. Spain's longest coastline lies along the Mediterranean Sea and stretches for almost 1700 miles from the eastern end of the Pyrenees mountain chain to the strait of Gibraltar. The Pyrenees, one of Europe's largest mountain chains, is 270 miles long. They are practically impassable to humans because are formed from only steep gorges that lead higher summits. Spain is surrounded by the Atlantic Ocean called the Gulf of Cadiz. The Huelva, Rota, and Cadiz ports lie on this coast and further up the Guadalquivir River is the ancient transportation center Seville. Some other major rivers in Spain are the Douro, Tagus, and Ebro rivers. Spain's currency is the peseta and is currently equal to one hundred centimos. The exchange rate has one U. S. Dollar for 134.61 pesetas. More that thirty-nine million people reside in the country of Spain. That is because it is made up of a large ethnic diversity. Its location between Europe and Africa has resulted in a great mixing of races and cultures. The only distinct minority group generally recognized as outside the racial-cultural mainstream of Spanish society is made up of Gypsies, many of whom still follow nomadic life-style along the roads and highways. Fairly large communities of settled Gypsies are found in the cities of Mucia, Granada, Barcelona, and Madrid. Spain is overwhelmingly urban, with seventy-six percent of its people living in towns and cities. This concentration of Spain's people heightens the impression of emptiness that so often is commented on by the travelers, specially those who cross the Meseta. Most of the Spanish portion of the Iberian Peninsula is very thinly populated. In the Centro-Meseta region only the areas around Madrid and Saragossa have dense settlement. There are many different kinds of languages spoken in Spain. Modern Spanish also referred to as Castilian, is spoken throughout Spain and is the official language. Castilian is often a second language, not a mother tongue. In el norte two regional languages are widely spoken. One, the language of Basque people, is Spain :: essays research papers Spain The country of Spain lies on the continent of Europe. It is located forty degrees north and four degrees west. The capital of Spain, Madrid, is located in the central region known as the Centro-Meseta. The country of Spain is made up of four regions: El norte, El este, El sur, and Centro-Meseta. Spain's large area of 195,988 square miles covers about five sixths of the Iberian Peninsula. It is one of the largest countries in Western Europe. At its widest point, Spain stretches 635 miles from east to west. It stretches about 550 miles north to south. Spain's longest coastline lies along the Mediterranean Sea and stretches for almost 1700 miles from the eastern end of the Pyrenees mountain chain to the strait of Gibraltar. The Pyrenees, one of Europe's largest mountain chains, is 270 miles long. They are practically impassable to humans because are formed from only steep gorges that lead higher summits. Spain is surrounded by the Atlantic Ocean called the Gulf of Cadiz. The Huelva, Rota, and Cadiz ports lie on this coast and further up the Guadalquivir River is the ancient transportation center Seville. Some other major rivers in Spain are the Douro, Tagus, and Ebro rivers. Spain's currency is the peseta and is currently equal to one hundred centimos. The exchange rate has one U. S. Dollar for 134.61 pesetas. More that thirty-nine million people reside in the country of Spain. That is because it is made up of a large ethnic diversity. Its location between Europe and Africa has resulted in a great mixing of races and cultures. The only distinct minority group generally recognized as outside the racial-cultural mainstream of Spanish society is made up of Gypsies, many of whom still follow nomadic life-style along the roads and highways. Fairly large communities of settled Gypsies are found in the cities of Mucia, Granada, Barcelona, and Madrid. Spain is overwhelmingly urban, with seventy-six percent of its people living in towns and cities. This concentration of Spain's people heightens the impression of emptiness that so often is commented on by the travelers, specially those who cross the Meseta. Most of the Spanish portion of the Iberian Peninsula is very thinly populated. In the Centro-Meseta region only the areas around Madrid and Saragossa have dense settlement. There are many different kinds of languages spoken in Spain. Modern Spanish also referred to as Castilian, is spoken throughout Spain and is the official language. Castilian is often a second language, not a mother tongue. In el norte two regional languages are widely spoken. One, the language of Basque people, is

Platinum Rule Assessment

Behavior happens to be a very vital component in an individual’s life in as far as good image of one’s personality is concerned. Though it does not necessary portray the real picture of one; as it is dynamic. Different individuals behave differently in different situations. This by and large depends with the set rules and expectations of any particular setting. According to the Disc Platinum Rule Behavioral Assessment there are four basic styles of behaviors; Dominance style, Interactive style, Steadiness style and Cautious style. (Alessandra, 2008, p. 28)The biggest challenge is how one can cope with all these different styles with little or no difficulty. Everyone is expected to at least formulate his/ her own mechanism that puts him/her in a better position to comfortably accommodate and bring negotiations with all the behavioral style. This ability to amicably relate with people with different personality according to DPRA has been compared to Intelligence Quotient since it positions people to stand high chance of interacting smoothly and as a consequence they add up a taste in their lives. (Alessandra, 2008, p. 6)The social scientists have renamed this ability as social Intelligence from adaptability since everyone strives to meet his /her different needs through interaction. They have argued out that social Intelligence has gained a great deal of importance to an extent that it is at times considered more essential than the natural Intelligence Quotient. This is because social intelligent people have that tendency to draw a line between their personality and their behaviors with reference to their actions after being triggered by different situations. (Alessandra, 2008, p. 6)In a group of individuals these different behavior styles are portrayed. Like for instance in this youth group that was formed to minimize abject poverty among the youth, most of the members had Dominance and Steadiness styles of behavior. The ones with the Dominance beh avioral style had uncontrollable zeal to be the key office bearers and by chance almost all of them were the ones who occupied the key positions within the group and beside that they were the ones who speeded up the decision making processes following their desires to achieve great things within short periods.On the other hand, those with Steadiness style of behavior were so fond of working with several rest periods incorporated in between, enjoyed delegating and making follow ups on group’s activities. Much of the long term planning was being handled by them. (Alessandra, 2008, p. 5) The ones with the dominance behavioral style were risk takers and they took great pleasure to experiment new things and being the ones in charge of every group’s activity.They seemed to be fascinated by the fact that they were hard working especially after realizing that they were being driven by their strong desire to achieve greater things without impediments on the way. The ones with t he Steadiness style of behavior were quite proactive and they enjoyed working in communal with full anticipation that the entire group will benefit from their efforts. (Alessandra, 2008, p. 6) The dominance behavioral stylists were very impatient when things went at a slow pace. They were naturally fast-paced and enjoyed doing things in great speed.Their counterparts, the Steadiness stylists, took things slowly and with great care. The dominance behavioral stylists were product-oriented and innovators. They loved seeing their efforts give rise to fruits as quick as they exerted and without taking precautions, they enjoyed trying new ideas. The Steadiness behavioral stylists on the other hand, were slow but sure. They were not that much concerned about the quick feedbacks in terms of result since they were quite patient and usually took the back seat and gave a keen look as things rolled out. (Alessandra, 2008, p. 31)The dominance behavioral stylists were quite self-centered in that they concentrated all their efforts on a particular activity with the ultimate intension of satisfying their ego. The Steadiness behavioral stylists worked extra hard and found great pleasure in things that worked best for the good of all. The dominance behavioral stylists had a â€Å"don’t care† attitude. They did things deliberately and with less concern about other people’s feelings. They were willing to provoke and make others mad with the mentality that their offended will without hesitation find it easy to forgive them.They believed in apologizing rather than seeking for permission to do things. (Alessandra, 2008, p. 14) The dominance behavioral stylists believed in being good at multitasking thus they went for several activities with a greedy anticipation that they would all be achieved within a stipulated duration. The Steadiness behavioral stylists enjoyed doing their things one after the other at ago. They seemed not to worry so much about time so long as what they intended to do came to be realized or implemented finally. (Alessandra, 2008, p. 15)The dominance behavior stylists were quite bold and took up new challenges with full authority and tackled problems as they emerged. The Steadiness stylists were a bit reluctant when faced by challenges following their strong belief in team work. For matters to be solved in short time, the entire group had to be assigned the duty to deliberate over it and come up with a tangible solution. The dominance behavioral stylists were never contented by the status quo opportunities. They liked dramatic changes and new exposures. Thus they were adventurous.The Steadiness behavioral stylists on the other hand had no problem with the status quo though at times they raised their eye brows when they felt the status quo tended to be an impediment for the group’s growth and development. (Alessandra, 2008, p. 14) The dominance behavior stylists and the Steadiness behavior stylists were both goal oriented. They were both driven by the innate force to have things done with an overall intension of improving the situation of the group. Both the dominance behavioral stylists and the steadiness behavioral stylists took up responsibilities differently.Thus the combination of their efforts and fortitude made the group achieve greater and greater set goals since everyone’s contributions counted. The tasks handled by both stylists formed a strong basis upon which goals and aspirations concerning the growth of the group were realized. . (Alessandra, 2008, p. 5) Both the dominance behavioral stylists and the steadiness behavioral stylists were quite optimistic in that they constantly indulged themselves in activities with a broader picture of bringing considerable benefit for the group.Both the dominance behavioral stylists and the steadiness behavioral stylists were receptive to challenges and acted upon them differently. They were positive on taking up challenges thus they we re not easily brought down or distorted from what they were doing for the group. Both the dominance behavioral stylists and the steadiness behavioral stylists took up active roles in conducting the group’s activities. Every one had certain expectations when it came about performing their duties for the group and with that the work load was shared equally among the members.Both the dominance behavioral stylists and the steadiness stylists planned before they took action though the time frames differed. . (Alessandra, 2008, p. 14) The benefit of having these two behavioral styles being predominant in the youth group was that most of the members were exposed to learn the skills of coping well with the different personalities. This was especially during the conduct of tasks where after being assigned different duties different members were expected to deliver their best for the betterment of the good.Therefore, through cooperation among and within the members all came to be reali zed. (Alessandra, 2008, p. 34) Having the two behavioral styles in the group enabled every member to have an inner cognition and appreciation of the nature and ability in terms of performance that different individuals had without underrating and despising one another. The group members came into terms with the fact that constant earlier experienced group’s dynamics were problematic and mostly were the cause of underperformance that the group experienced.The problem was discovered to be promoted by the misinterpretation that initially most of the members had over others, and thus the idea of keenly understanding one another much deeper helped a lot to minimize the wrangles. (Alessandra, 2008, p. 6) The skills of multitasking by the dominance behavioral stylists was disseminated to the Steadiness behavioral stylists and others thus the group faced little difficulties in terms of implementing activities that require bigger man power. The members could take up tasks that initial ly they thought were meant to be for the best of the best individuals.Leadership positions kept on rotating from one individual to another since everyone was deemed a potential leader. With this the group kept on doing quite well as new and new ideas on how to better the group were brought forward by the different leaders. Encouragement and motivational comments were also given out to every member so as to boost their self esteem. The fact that these two behavioral styles happened to be predominant in the group gave a room for social learning where at least every was made to discover his/ her strength and weaknesses in as far as good behavior is concerned.(Alessandra, 2008, p. 6) CONCLUSION The Disc Platinum Rule of Behavioral Style is a form of gauging tool that tries to give a clear picture of the personality composition that different individuals have. The major behavioral styles that have been highlightened above show the differences associated with different personalities. Ever y individual is therefore expected to force him/her self to accommodate and relate comfortably with people who happen to have different behavioral style.The best way recommended by DPRA for proper interaction is for individuals to treat others fairly well the same way they expect others to treat them. With this tension will be minimized and as a result unity and harmony will prevail among a group of people, besides the rapport among them being strong. The different behavioral styles to some extent form a strong basis upon which individuals can be categorized with reference to their temperaments. The behavioral styles make a clear resemblance of the different temperaments though in an indirect version.The behavioral styles by and large march with the four major temperaments. Thus it is worth noting that there is a strong connection between an individual’s behavior and his/her temperament despite the slight differences that might be noticed. REFERENCE Alessandra, T. , (2008) Pl atinum Rule Behavioral Style Assessment. Custom edition from The University of Phoenix. Available at http://UOP. BlanchardAssessments. com Accessed on July 17, 2008. Alessandra, T. & O’Connor, M, J. (1996) The Platinum Rule: Discover the Four BasicBusiness Personalities. -And How They Can Lead You to Success. Available at www. amazon. com/ The Platinum Rule: Discover the Four Basic Business Personalities. Accessed on July 17, 2008. Alessandra, T. , O’Connor, M, J. & Dyke, J, V. People Smarts – Bending the Golden Rule to Give Others What They Want. Available at www. amazon. com/People-Smarts-Bending-Golden-Others. . Accessed on July 17, 2008. Bonnstetter, J. & Suiter, R. (2001). The Universal Language DISC, Skills Training Manual for Treating behaviour.. Available at www. dropbears.com/b/broughsbooks/health/psychology_personality. htm . Accessed on July 17, 2008. Ritchey, T. & Koehler, B. (1998) I’m Stuck, You’re Stuck. The Power of 360 Feedback. Gu lf Publishers. Straw, J. & Koehler, B, (2002) The 4-Dimensional Manager. Disc strategies for managing Different people in the best ways. Available at www. amazon. com/Dimensional-Manager-Strategies-Managing-Different. Accessed on July 17, 2008 Hersey, P. , Blanchard, K, H,(1993),Management of Organizational Behavior, A guide to utilizing human resource. Prentice Hall.