The new development concerning management communication Essay

The new development concerning management communication - Essay ExampleThe meaning of my communication is the chemical reaction I get. (Communication Skills - Solutions 4 Training) this quote illustrates the success of a properly managed communication process. The response generated as a result of a statement shows how good an individual in getting his point across filled diligently in the fields of marketing, advertising & favored running any type of industry. Developing voice communication skills is not a difficult task. Practice, knowledge & confidence are the key factors in this aspect. globalisation has transformed & diversified the industries around the globe making it compulsory to interact with multicultural citizens. Every companion is performing multiple roles of communicator & the promoter at the same time, raising incertitudes about * what *how & *whom to say. Organizations talk about their need for better communication skills but are unsure of how to solve the is sue. Organizing interactive workshops & seminars to highlight & practice the blind of communication is required extensively nowadays.Whether understanding & dealing with the employees of a company, targeting an audience, projecting a concept done media all these acts are acquired via communication. The modern times require interaction with people around the world, without the barriers of time & space. The get ahead technology has made it possible to communicate with individuals thousands of miles away. All this technology & modernism has changed the way of interaction. According to Philip Kotler in his book Marketing Management (564), currently there are a number of communication platforms announce it is a paid promotion of ideas, goods or services, for modelling print & broadcast advertising, motion pictures, brochures, billboards, posters, display signs etc.SALES PROMOTION a selection of short term enticement to endorse crossway sales. For example exhibitions, coupons, trade shows, contests, complimentary gifts etc.PUBLIC RELATIONS a variety of programs intended to promote a product or companys image. For example speeches, seminars, charity donations, sponsored events, company magazines etc.PERSONAL SELLING confronted interaction done pre moveations & question answer sessions with one or more potential clients. For example sales meetings, samples, fairs, tradeshows etc.DIRECT merchandise communicate directly with customers through a dialog. For example mails, TV shopping, catalogs, telemarketing etc. In dominion life & principally in business & industries a special communication process is followed to ensure the efficacious transfer of messages. The communication process is takes place between a sender & a receiver through two communication implements, message & media. In between them, are the communication tools encoding, decoding of the message sent feedback & response from the sender after interpreting the idea. A factor present in between is no te it is the misrepresentation of the message being sent when its not conveyed effectively.(Philip Kotler- Marketing Management- eleventh edition, chapter 19565)A successful management depends on how well the organizations comprehend this process & expends it in the organization & business perspectives.Dorothy Carnegie described this phenomenon in a very effective manner by saying, Business, social, & personal